A Japanese construction company's website, redesigned so every word is readable and their real work leads.
Tiny text, a broken phone layout and a contact form that never delivered. The rebuild made it readable and brought in a referral; the full redesign, now with the owner for sign-off, leads with their real jobs.
1industry board
now referring the work: a regional construction association board member is recommending the site to the whole board
One board member's active recommendation, off the rebuilt site. No board contract signed.
16px
the smallest text anywhere on the redesign, checked automatically at 4 screen widths; on the old site up to 88% of the text was under 14px
The build
- A redesign in their own language: a slowly moving hero over a finished driveway and gate, the company's history since 1965, what they build, and a numbers band, set in the serif and sans pair the owner already knew.
- Their real jobs up front: six projects, each with a before and after switch under the photo, and the story of the Tohoku University student rocket team whose engine firing they hosted on their land.
- Readability enforced in code: nothing under 16px and running text at 17px or more, checked at 4 screen widths before any version is shown.
- Underneath, from the first rebuild: a one-command deploy that backs up first and health-checks every page, and Google Search Console set up.
